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Stephen Hedger

Stephen Hedger

Crisis Marriage Coach | Harley Street London

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Maintaining attraction from dating through to married life

Today’s post is highly relevant to married couples as well as for single people looking for love. It is important because creating attraction is critical no matter what relationship phase you are in.

The pitfall that most people fall into in the early stages of their relationship is they naturally give to their partner what they think they themselves would like.

The problem the couple now face is they are very likely to want to please each other, but they could be turning each other off without knowing. People who are dating end up losing partners that are potentially good for them and married couples end up fulfilling their emotional needs outside the relationship.

For example: Men feel at their best when they are seen as strong, capable of fixing anything. If in the early days she starts to feel good in the relationship and gives back to him she could be over compensating for what his mission was and this could kill his energy with her.

He could start to find he is less attracted to her as she feels his energy change she could become needy or negative further communicating she could be wrong for him or she could just take over and look after him which he could actually like but this will kill the relationship.

Understanding his mission will help her to keep him attracted to her. His mission was to please her and be the man he wants to be for her. This is critical for him. If she shows her gratitude and then looks for additional ways to please him she has now taken away his need to meet the challenge.

He can feel he has to do very little and she is happy initially. Women in this place can be happy with all the attention she is getting and builds an image of what this man is like, based on the image she creates she gives and gives.

If she is giving too much his masculine energy to break through the challenge of pleasing her dies.

Men need challenges if there are none at home, maybe sport or work could be that new challenge for him.

If women in this place do give and give and notice he is losing interest or is becoming lazy in the relationship then she will start to feel resentful of his lack of effort with her.

Women in this place will be honest and open initially to their partner. Men see this honesty as a criticism and as negative and a sign he is failing with her. This is the start of real problems because pleasing her initially was his mission her unhappiness is proof he is not doing well.

If he was to see her unhappiness as a compliment to him, that she feels comfortable to open to him then he would be focused on the challenge she has posed rather than his failure as a man. You see women open to each other and they see this as a positive sign of sharing and giving.

All men hear is I can’t please her or she is impossible to please.

If women and men understood there are fundamental differences between them the world would be a very different place.

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Stephen Hedger
Stephen Hedger
About the author:

Harley Street Expert | Founder & High Performance Coach

With two decades of experience helping couples out of crisis, Stephen the founder of The Marriage Breakthrough Program, uses his proven system for rescuing and rebuilding relationships on the edge of divorce. A trusted advisor to CEOs, entrepreneurs, and industry leaders globally, his work blends emotional intelligence with strategic clarity. Known for navigating highly complex relationship challenges, Stephen helps individuals and couples find clarity and direction when everything is at stake.

Click to find out more >>> The Marriage Breakthrough Program
Stephen Hedger
Latest posts by Stephen Hedger (see all)
  • How can we tell if we are heading for divorce? - October 19, 2025
  • Why does a woman that loves her husband have multiple affairs? - July 15, 2025
  • Loss of Love? How to Save Your Relationship - June 26, 2025

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In a short phone conversation, Stephen was able to quickly get to the heart of what the real issue was in our marriage – and why in almost a year of working on our marriage including 10 weeks of marriage counselling through a relationship therapy organisation, we weren’t really making any progress. I found Stephen to be extremely perceptive, as well as empathetic to our situation, while being able to quickly pinpoint the real sticking point in our marriage.
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Thank you for your time to listen to my experience in my marriage. You gave me encouragement to speak out to my partner in confidence. You made me realise that sometimes the way we make comments on each other can aggravate the situation and make it worse. Your advice made me feel revived.

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Success Stories

Case Study: How a Successful Couple Rediscovered Their Marriage After Feeling Like Roommates for Five Years

July 11, 2026 By Stephen Hedger

Quick Summary ClientsDavid (52), Managing DirectorSarah (49), Business Consultant ChallengeAfter years of emotional distance, growing resentment and almost no intimacy, they questioned whether they had simply fallen out of love. Time Together90 days Outcome The Situation David and Sarah had built what many people would consider an enviable life. Successful careers. Financial security. A beautiful […]

Case Study: She Wanted Every Detail of his Affair.

July 7, 2026 By Stephen Hedger

Quick Summary ClientsOliver, 52, founder of a property investment businessHelen, 49, senior barrister ChallengeHelen discovered Oliver had been having an affair. She wanted every detail. He wanted the pain to stop. Both feared the marriage was over. Time Together12 weeks OutcomeThe affair ended. Oliver took full responsibility. Helen stopped searching for safety only in the […]

Case Study: How a CEO and His Wife on the Verge of Divorce Found Their Way Back

July 2, 2026 By Stephen Hedger

Quick Summary Clients: June (42) & Michael (48) Background: Michael was the CEO of a successful business. June had dedicated herself to raising their family as a full-time mum. Challenge: Their marriage was close to separation/divorce after many years of disconnect. Both believed the other person was responsible for the marriage breakdown and their unhappiness. Time Together: 12 coaching […]

“The Affair Wasn’t the End. It Was the Wake-Up Call.”

December 18, 2025 By Stephen Hedger

He didn’t come to fix his marriage. He came because everything he thought he knew about himself had collapsed. An affair was the symptom, not the cause. What follows is the story of how ownership replaced blame, fear gave way to leadership, and a marriage that should have ended found a future worth fighting for. […]

“I was planning our separation and divorce”

November 27, 2025 By Stephen Hedger

We appointed Stephen when our marriage was in crisis. I had started planning our separation and divorce following on from discovering my husband’s short-term affair which occurred at the latest stages of my pregnancy. My husband had lied about the affair which I discovered a year later.  The timing was extremely sensitive and the deceit was […]

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Recent Posts

  • Case Study: How a Successful Couple Rediscovered Their Marriage After Feeling Like Roommates for Five Years
  • Case Study: She Wanted Every Detail of his Affair.
  • Case Study: How a CEO and His Wife on the Verge of Divorce Found Their Way Back
  • Self-Protection Is Quietly Destroying Your Marriage
  • The Moment Your Marriage Becomes About “Me”, The Connection Starts to Die…

*Disclaimer:
Any testimonials stated on this page or on any pages on the Stephen Hedger Marriage Coach website/s are proof of our success, naturally, results may vary from person to person.

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