My marriage in crisis service naturally attracts a lot of successful high-powered business people.
Here is an observation I find interesting that so many business people also point out to me as they go through my program.
They say shaking their heads “I know this, I practice these philosophies in my company why have I not been applying this thinking to my marriage”?
All the skills those people have used to become successful in their business they seem to have forgotten in their married life.
Let’s look at a few.
Every business person knows that they must understand the needs of their customer to attract the customer and keep the customer engaged to come back for more.
In fact, these business people can put a huge amount of money into market research learning the perspectives and drivers of their customers.
These people are driven by the concept of “contribution” they know they have to provide massive value to many.
They want to understand what motivates them to take action?
They want to know what is their customer is interested in?
How the customer feels when they buy the product, what emotions are present and why?
They are trying to put themselves in their customer’s shoes to understand their interests and motivations?
No business person is thinking the way they think is how their customer should think.
No business person thinks when the customer thinks differently then the customer is wrong.
That concept in business is irrational.
They know the more they understand and accept and show care to their customer the greater the chance they will motivate them to buy and this creates more profit.
If you think about it isn’t this some of what it takes to make a great marriage?
Isn’t it important to assume you don’t understand the needs and motivations and drivers of your partner and make it an important mission to discover what they are?
Isn’t it important to be able to put yourself in your partners’ shoes and understand their emotional experiences so you can support them and positively influence them?
You see with a relationship being far more important to most people than anything, why are more business people who know this not seeing this critical thinking is missing from their approach to their own relationship.
Much of the problem comes from…
- Not knowing where to go to understand this critical information about their partners thinking.
- Expectations for their partner to be and act a certain way and when they don’t resentments stack.
Interestingly they don’t set any expectations for their customers. Plus they are not resentful when the customer doesn’t buy.
If their customer doesn’t buy from them who are they upset with?
The customer for not buying from them, or their product or marketing for not being of enough value.
Adding value to your customer in the way they need and they will come back for more, an intimate partner is the same.
Business people know how it works, but they change the rules for success at home.
The rules they use at home they would never adopt with their customers.
When one partner consistently adds care and value to their partner in the way they need it, natural reciprocity is likely to take place.
This is the energy that every couple must be focused on creating.
If you don’t know how then this is where your market research starts.